During my time a brand designer at Firma, I worked with Green Kinoko, a female-led company that creates exterior cooling solutions. Their main product is an elegant outdoor cooling air conditioner, Kensho.

Before I started with the design, an expert captured the essences of the brands' strategy. Starting from that point, I build up the corporate design. After two weeks, we showed the clients two visual directions, and they chose to go further with mine. From here on, I had to make small tweaks and summarized all design elements in the brand guidelines, within a week.

My goal for this brand was to capture the uniqueness of this new product. Kenshō brings this soft breeze and has an elegant appearance, like a luxurious lifestyle product. These characteristics should not only appear in the general feel of the brand, but across all the design elements.

The Art Direction is all about showing the feeling of using the product, if it's in a bar, a restaurant, at a luxurious hotel or a relaxed family gathering.

All brand elements can be layered, depending on the scope of the application. In case a calm area is need, a soft block of colour can be used to give the design a feeling of lightness.